Square is a world leading fintech platform, processing billions in payments annually.
At Square, I've spent the last few years leading design for some of their biggest platform initiatives — from offline payments and app unification to new pricing models and international feature launches.
For in-depth details of my work, please contact me.
Offline Payments
A Square outage took down card processing for millions of sellers. Offline payments existed — but only 23% had it enabled, and when it mattered most, it didn't work. I defined and led offline payments strategy serving 4M sellers, increasing adoption from 23% to 80% and materially expanding sellers' ability to transact without internet connectivity.
Cart Platform
I led the design convergence of four independent cart experiences into a single, flexible platform — establishing shared system standards that reduced engineering duplication and eliminated the inconsistencies sellers experienced as they grew. The result: a cart that behaves like a cart, no matter which Square product you're using.
Ada is an AI-powered conversational platform, valued at over $1B.
At Ada, I led design work that expanded the platform's global reach and integrations ecosystem for their AI-powered chatbot.
For in-depth details of my work, please contact me.
Right-to-Left Redesign
Ada wanted to expand its chatbots to a global market, however the interface did not conform to bi-directional UI standards. This meant that chatters who speak right-to-left (RTL) languages, such as Arabic, Hebrew, or Farsi could not use the tool.
I led the right-to-left interface redesign, retaining three at-risk accounts totalling $700K in ARR and opening Ada's addressable market to Arabic and Hebrew-speaking prospects.
List Option Block
I designed a reusable configuration module that transformed structured JSON data into dynamic, conversational UI components.
The system allowed brands to generate real-time, data-driven options inside automated chat flows without hardcoding content. This abstraction layer enabled scalable personalization, allowing brands to move away from static scripts into dynamic experiences.
Nulogy builds enterprise software behind the supply chains of the world's leading brands.
At Nulogy, I designed enterprise tools that streamlined supply chain operations and helped the company attract engineering talent.
For in-depth details of my work, please contact me.
Production Scheduling
Designed a 0 → 1 scheduling system that gives factory managers real-time control over production capacity, workload, and bottlenecks. We had one year to build something that outperformed and replaced homemade spreadsheets in accuracy, speed, and reliability.